Today, to be competitive on the market, three things count: the quality of the product, the speed and accuracy of the service provided. It is therefore important to be able to count on an efficient logistic organization, and on a type of “functional” product packaging, all with a view to containing costs.
What Is Logistics?
One of the definitions given to logistics is: process of planning, implementation and control of the storage flow of raw materials, semi-finished products, finished products and related information, from the point of origin to that of consumption, with the aim of satisfying the customer. This definition immediately highlights the complexity of logistics, a particularly broad and articulated matter.
In fact, this includes a series of activities, such as demand forecasting, customer service, inventory management and others, which must necessarily coexist with each other, in order to prevent something from jamming. For this reason, there was a growing need to start talking about “integrated logistics”, that is the integration of the different areas of logistics, in order to minimize the total cost of activities, guaranteeing a good level of service. In all this, a fundamental role is played by packaging, the famous product Custom CBD oil packaging.
The Evolution of Transport Packaging
The packaging represents a sort of second brand, which the manufacturing company places on its product. A beautiful, particular and perhaps reusable packaging arouses surprise in the consumer, increasing the degree of satisfaction: for this reason, no self-respecting large company is willing to give up the communicative function of packaging.
In the past, however, this created many problems from a logistical point of view as both the shape and the materials of the package greatly limited its efficiency, based on the need for standardized solutions, which facilitated both transport and storage on the shelf. Today, things have changed considerably.
Thanks to a series of agreements between industry and distribution, we have come to the creation of transport packaging, designed and conceived taking into account its arrangement inside shipping containers, which in turn could be placed inside third-party packaging.
The customized designs have therefore left room for standardized measures which, while removing a certain “charm” from the product, provide a great service to the company: saving on transport costs. Smaller packaging dimensions affect the saturation of the load and, consequently, the optimization of the loads handled, leading to a decrease in the number of vehicles in circulation. The same goes for the decrease in weight desired by various companies, with enormous advantages also for the environment.
The Logistically Perfect Packaging
The choices made in a specific logistics area impact, positively or negatively, on all the other areas. The perfect integration of all logistic sectors can therefore be considered vital, for the purpose of the correct development of the entire production process. Studying a logistically efficient type of packaging has therefore become essential, in order to reduce costs related to: materials, packaging process, transport, returns and breakages.
To this end, it is important that the company, before starting the creation of the packaging, carries out analyzes, which mainly concern the risks associated with distribution, thus evaluating any weak points of the product, and proceeding with the development of a packaging designed to hoc, according to the following scheme:
- Fragility of the product;
- Choice of packaging materials;
- Packaging system design;
- Transportability tests of the packaged product.
Keeping in mind the previous points, the company will be able to create a functional and functional packaging, reaching savings percentages of 20% on costs, with a consecutive decrease in expenses related to other directly connected logistics sectors, such as transport.
In Conclusion
That packaging can be used as a fundamental lever for marketing is now a known principle. In fact, consumers’ purchasing choices are less rational and informed than one might think and that is why, all CBD oil brands are increasingly aiming at an emotional and sensorial involvement of the customer. Starting with increasingly original and creative packages that have less and less only the task of ‘protecting’ the product, making it marketable individually or recognizable as belonging to a brand.
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